4,700 Cyclists Benefitted from aminoVITAL® in L’Étape Malaysia by Tour de France
KUALA LUMPUR, 24th June 2022 – Ajinomoto (M) Berhad (AMB) took the initiative to spread the benefit of aminoVITAL® apple jelly flavoured drink with amino acids, the No.1 Brand in Japan by sponsoring L’Étape Malaysia by Tour de France. This served as part of the Ajinomoto Group Creating Shared Value (ASV) in promoting health and well-being of active individuals. The event was flagged off by Chief Minister of Johor, Datuk Onn Hafiz Dato' Ghazi on 4th June 2022 at Desaru Coast, Johor with 4,700 cyclists.
AMB had the pleasure to welcome Datuk Onn Hafiz for a visit at aminoVITAL® booth. The booth was equipped with the involvement of Ajinomoto Co. in international sports events such as Olympics 2020 and 31st SEA Games in Vietnam as well as sports nutrition information on Branched-Chain Amino Acids (BCAAs). BCAAs is suitable for sports endurance to improve exercise performance, strengthen muscle endurance, help in muscle recovery, and reduce muscle fatigue. Interactive activities were also carried out to enhance their knowledge of sports nutrition information.
Throughout the cycling event, the cyclists were provided with aminoVITAL® at the water station to give energy and experience the benefit of BCAAs. Besides, at the aminoVITAL® booth, AMB also conducted a promotion during the event for the cyclists to grab the product at a special price including some freebies.
AMB hopes through this ASV initiative, we are able to support active individuals for better recovery by “Healthy Eating, Active Living”.