Ajinomoto (Malaysia) Berhad Brings Malaysians Together with Mari Raya Bersama Campaign

KUALA LUMPUR, 19 JANUARY 2026 - Breaking away from single-festive celebrations, Ajinomoto (Malaysia) Berhad brings Malaysians together with “Mari Raya Bersama”, a nationwide Buy & Win campaign that unites Chinese New Year, Sahur and Hari Raya in one meaningful celebration. Running from 26 December 2025 to 30 April 2026, the campaign offers consumers a chance to win prizes worth RM88,888, while celebrating shared meals, family bonds and the diversity of Malaysian festive traditions.

"Participation in the campaign is simple and rewarding. Consumers only need to purchase RM10 worth of Ajinomoto (Malaysia) Berhad household products, snap a photo of their receipt, and submit it via WhatsApp at +6011-3173 8738 or through smartcooking.com.my. Those who join via Smart Cooking Website can also participate in the Spin the Wheel for a chance to win RM88 TnG (5 winners)."

Throughout the campaign period, consumers stand a chance to win exciting prizes, with total rewards worth RM88,888. The grand prizes include International Travel Vouchers worth RM15,000 (3 winners), Domestic Travel Vouchers worth RM5,000 (3 winners), and Gold Plates 999.9. While the grand prizes will be awarded at specific times, participants can enter multiple times throughout the four-month campaign, giving them ongoing opportunities to win weekly prizes and stay engaged throughout the festive season.

Adding extra festive cheer, customers who make purchases via Ajinomoto (Malaysia) Berhad official Shopee store, Lazada or the SmartCooking website will receive a limited-edition festive money packet with every purchase made during the campaign period. This exclusive reward enhances the festive experience and adds a thoughtful touch to every celebration.

Beyond festive rewards, Mari Raya Bersama also embraces the spirit of giving. For every campaign entry received, RM1 will be donated to the MyKasih fund to support educational and essential needs assistance for students in Malaysia, reinforcing care and togetherness throughout the festive season.

Aligned with Ajinomoto Shared Values, the campaign promotes family bonding, mindful cooking and everyday happiness through food. Featuring collaborations with local creators, the campaign reflects authentic Malaysian family dynamics and is amplified across social platforms, with scalability across YouTube, TikTok and Meta, to maximise nationwide festive reach.