Ajinomoto (Malaysia) Berhad Sets New Malaysia Book of Records with 2,026 Packs of Nasi Goreng Kampung at Festival Budaya Malaysia 2026.

KUALA LUMPUR, 21 SEPTEMBER 2026 ― Ajinomoto (Malaysia) Berhad brought Malaysians together through the rich flavours of local cuisine at Festival Budaya Malaysia (FBM) 2026, held from 11 to 16 September 2026 at Taman Tasik Titiwangsa.

As part of its participation, Ajinomoto Malaysia achieved a memorable culinary milestone by securing a Malaysia Book of Records (MBOR) recognition for the “Most ‘Nasi Goreng Kampung’ Giveaway in an Event” with 2,026 packs distributed in a single day.

On 13 September 2026, Ajinomoto Malaysia successfully prepared and distributed 2,026 packs of Nasi Goreng Kampung to festival visitors, marking a memorable culinary milestone at FBM 2026. Prepared using Seri-Aji® Nasi Goreng Kampung, the beloved Malaysian dish brought familiar local flavours to festival-goers while celebrating the nation’s rich food heritage.

 

The initiative was inspired by the significance of 2026 and brought Malaysians together through Nasi Goreng Kampung, a dish deeply familiar across households and communities. More than a record achievement, the initiative celebrated the role of Malaysian cuisine in bringing people from different backgrounds together through a shared love of food.

Beyond the record-breaking milestone, visitors to the Ajinomoto Malaysia booth at Pesta Seri Rasa enjoyed a variety of interactive activities throughout FBM 2026, including product sampling, bundle set promotions and the Spin & Win activity. These activities gave visitors the opportunity to experience Ajinomoto’s products while enjoying the vibrant festive atmosphere.

Ajinomoto Malaysia’s participation at FBM 2026 reflected its continued commitment to connecting with Malaysian consumers through food and meaningful experiences. By bringing together local flavours, community engagement and interactive activities, the company celebrated Malaysia’s diverse food culture and encouraged Malaysians to enjoy delicious meals and memorable moments together.

The initiative also reinforced Ajinomoto Malaysia commitment to its “Eat Well, Live Well” purpose by inspiring Malaysians to discover the joy of cooking, sharing and enjoying good food together.

In line with its commitment to bringing Malaysians together through food and meaningful experiences, Ajinomoto Malaysia is also encouraging consumers to take part in its "Cinta Rasa Malaysia" campaign, running from 1st August to 30th September 2026. 
Consumers can simply spend RM10 on participating Ajinomoto Malaysia products in a single receipt and submit their receipt via WhatsApp or SmartCooking.com.my for a chance to win prizes worth RM25,000.  

Adding to the campaign’s meaningful impact, Ajinomoto Malaysia will donate RM1 to MyKasih Foundation for every eligible RM10 receipt submitted, supporting food assistance for underprivileged families across Malaysia. Through this initiative, consumers can turn their everyday purchases into an opportunity to spread kindness and make a difference.