Ajinomoto Malaysia has Launched a Healthy Eating Campaign with the Introduction of the New "Smart Salt" Logo

Ajinomoto Malaysia has Launched a Healthy Eating Campaign with the Introduction of the New "Smart Salt" Logo

KUALA LUMPUR, 17th February 2023 – Combating non-communicable diseases such as high blood pressure and heart diseases caused by excessive salt consumption remains as one of Ajinomoto Group’s top priorities in an effort to address global health issues. While the World Health Organisation (WHO) recommends that adults consume no more than 5g (1tsp) of salt per day, the average salt intake in Malaysia exceeds the recommended amount by 58%, which is the equivalent of 7.9g per adult.

As part of The Ajinomoto Group Creating Shared Value (ASV) initiative, Ajinomoto (M) Berhad (AMB) launched “Less Salt, Umami It” in July 2021, which is a healthy eating campaign that aims to create awareness and educate the public about leading a healthier lifestyle by cutting down on their salt intake through the use of AJI-NO-MOTO® to maintain the deliciousness of the dish. AJI-NO-MOTO® Monosodium glutamate (MSG) is the Group’s solution in helping the public control their salt intake, as pure MSG has 2/3 lesser sodium content than regular salt. By incorporating AJI-NO-MOTO® in everyday dishes, we will be able to reduce our consumption of salt by up to 40% while still maintaining the deliciousness of the dish through the Umami taste.

In 2020, Ajinomoto Co. Inc Japan has proposed the “Smart Salt” logo for a new sodium reduction project with plans to implement the same logo internationally to accomplish a single-minded proposition on a global scale. As a result of this movement, AMB has integrated the “Smart Salt” logo with the “Less Salt, Umami It” campaign tagline and introduced a fresh new look and feel of the existing campaign to all Malaysians in 2023. The new logo will resonate with the modern consumers’ desire for a healthier and more nutritious lifestyle through the “Smart Salt: Kurang Garam, Umami Je!” campaign. Each colour in the new logo conveys a meaning of its own: green represents health, blue represents salt, and orange represents Umami. AMB is set to publicise the new logo on digital platforms and city buses across the Klang Valley.

Through this initiative, AMB will continue to promote healthier yet delicious recipes to fellow Malaysians by encouraging the use of AJI-NO-MOTO® in their daily meals. In addition, AMB will also strive to realise their vision of being a “Global Customer-centric Halal Food Company” that will contribute to resolving People’s Food and Health Issues through Our Specialties and Innovative Solutions. For more information about this, please visit www.ajinomoto.com.my, www.umamilicious.my or Facebook page @ Hi Ajinomoto MY.

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