Ajinomoto Resolves Social Issues through ASV Initiatives
The Ajinomoto Group realises greater wellness for people all around the world in contributing to “Eat Well, Live Well” through the Ajinomoto Group Creating Shared Value (ASV) initiatives. The ASV initiatives are linked to the creation of economic value and growth by contributing to the resolution of social issues such as global sustainability, food resources and healthy living with the Ajinomoto Group’s unique businesses specialities.
ASV Value Creation Model
*Ajinomoto Group Way: Create New Value, Pioneer Spirit, Social Contribution & Value People (just include in the box of Aji Group Way for the above diagram, as the point form)
As part of the ASV initiatives to promote health and well-being, Ajinomoto Co., Inc. (Ajinomoto Co.) had initiated the Victory Project® in 2003. It has been supporting top athletes in Japan with a series of sports nutrition programs including the introduction of ‘Winning Meal' Kachimeshi. The Group has expanded this initiative to other ASEAN countries including Ajinomoto (Malaysia) Berhad (AMB) under the ASEAN Victory Project®.
In Malaysia, AMB’s involvement in sports started with the Platinum Sponsorship by Ajinomoto Co. in the 29th SEA Games and the 9th ASEAN Para Games 2017. AMB’s contribution in sports activities continued with the collaboration between the Ministry of Education Malaysia (MOE) and Bukit Jalil Sports School (BJSS) in an educational program, the Sports Nutrition Awareness Project.
The project aims to educate and increase awareness among student athletes on the importance of nutrition in sports performance through a series of educational and awareness programs such as an education talk by nutritionists, balanced lunch set servings and a sports nutrition corridor set up. One of the key messages of this project is to educate the student athletes on the objective of healthy eating and to instil a balanced dietary habit among student athletes. About 400 student athletes benefited from this project.
In 2020, AMB continued to promote health and well-being to more people, especially active individuals, by introducing aminoVITAL®, the apple jelly flavoured sports drink which is the No. 1 Brand in Japan. It is reliable and trusted by athletes and people involved in sports for more than a decade.
It contains 3,000mg of amino acids, mainly Branched Chain Amino Acids (BCAA), which provide sufficient energy for endurance sports athletes such as runners, cyclists, triathletes, swimmers, hikers and more. Now, the consumer can get aminoVITAL® conveniently from popular e-commerce platforms such as Lazada and Shopee.
ASV represents the Ajinomoto Group’s unchanging commitment. Together with our stakeholders and businesses, we will contribute to greater wellness for people worldwide by unlocking the power of amino acids in resolving the food and health issues.
For more information, please contact Mr. Meor Azwin / Ms. Cindy Chan at +60-3-7980 6958 (Ext 264 / 439) or meor@ajikl.com.my / liting@ajikl.com.my