Seni Dalam Rasa Campaign: AMB Celebrates Merdeka and Hari Malaysia with Art and Flavour
KUALA LUMPUR, 4 SEPTEMBER 2024 – In honour of Merdeka and Hari Malaysia, Ajinomoto (Malaysia) Berhad (AMB) proudly unveils its “Seni Dalam Rasa” campaign, running from 1st August to 30th September 2024.
This unique initiative blends the rich artistry of Malaysian food culture with exciting opportunities for consumers to win exclusive prizes, including local holiday vouchers and specially designed merchandise from various local artists. At the heart of the campaign is the Buy & Win contest, where participants have the chance to win unforgettable local holiday experiences worth up to RM20,000.
Additionally, AMB has partnered with four distinguished local artists to create Limited Edition tote bags featuring stunning Malaysian food-themed designs. These exclusive tote bags are available as complimentary gifts with the purchase of Ajinomoto bundle packs worth RM15 on popular e-commerce platforms such as Shopee, Lazada, and the Smart Cooking website.
The “Seni Dalam Rasa” campaign goes beyond just giveaways—it serves as a tribute to Malaysia’s rich culinary traditions and artistic heritage. By blending food and art, AMB hopes to inspire unity and foster a deeper appreciation for the diverse cultures that make up our nation, particularly during this momentous Merdeka and Hari Malaysia season.
To further enhance the celebrations, AMB will be participating in the Festival Permainan Malaysia from 14th to 16th September at Dataran Merdeka. Organised by the Ministry of Tourism and Art, the festival celebrates Malaysia's cultural richness through traditional games and activities.
Visitors will have the chance to dive into the excitement at AMB’s interactive booth, where they can scale new heights on our wall climbing experience, explore our dynamic roving truck, and enjoy exclusive product sales and sampling on Ajinomoto’s latest product, Seri-Aji® Tom Yam.
Through “Seni Dalam Rasa,” AMB reaffirms its commitment to building a united, culturally vibrant, and prosperous Malaysia. We invite everyone to join us in celebrating the beauty of our food and heritage and to discover how art can be found in every bite. To learn more about this contest, please visit our pages on Facebook, Instagram, and TikTok: Ajinomoto MY Foodie.