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AJI-NO-MOTO® Cultivates Vegetables and Protein Intake with New Character 'Pak AJI'



KUALA LUMPUR, 22nd November 2019 – Healthy dietary habits are crucial to prevent diseases and to remain healthy. However, majority of Malaysians do not consume sufficient vegetables despite the well-known health benefits.

Ajinomoto (Malaysia) Berhad (AMB) took the initiative to introduce new communication video with a new character called “Pak AJI” as symbolic of AJI-NO-MOTO® product brand. The fun and interesting communication video shows that “Pak AJI” inspires mothers to cook simple, fast, nutritious and delicious “Campur, Campur, Siap!” vegetable dishes to combat the social issue.

“Pak AJI” is mothers’ good helper because he is reliable in making the dish more delicious. In the communication video, “Pak AJI” with a smart and sporting mother, both were cooking “Mixed Vegetables with Pumpkin” by adding-on chicken, a protein source. This attracted childrens’ attention and interest to consume more vegetables as it looks and tastes delicious.

Beside being a good cook and makes the food more delicious, “Pak AJI” is a fun and energetic character which excites and encourages children to learn preparing healthy dishes together with their parents.

Bonding among family members are strengthened while healthy eating habits cultivated through smart cooking inspired by “Pak AJI”.


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