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About Sports Nutrition

The Ajinomoto Group continues to contribute to the development of sports nutrition in Japan since 2003 through Victory Project®. Victory Project® supports activities by providing guidance on sport nutrition and amino acid conditioning for top athletes at international tournaments. The Ajinomoto Group expands this initiative to other ASEAN countries through the ASEAN Victory Project®, which involves Ajinomoto (Malaysia) Berhad.

The Ajinomoto Group continues with the efforts to promote healthy living through products innovation and diversification for more than a century. For example, amino VITAL™, a branched-chain amino acids product is effective in the recovery of muscle fatigue and soreness, as well as promoting muscle protein synthesis especially useful for athletes and those involve in sports activities.

It is the Ajinomoto Group’s initiative to provide health support through our speciality in Amino Science and to build a healthier society by helping people to eat well.

In the Ajinomoto Group, Ajinomoto (Malaysia) Berhad expands its support in sports nutrition, to further contribute to the advances in “food” and “health” for the general public as well as for local athletes in the near future.

 

amino vital

In Malaysia, the “Sports Nutrition Awareness Project” was introduced in collaboration with the Ministry of Education (MOE), Bukit Jalil Sports School (BJSS) and Ajinomoto (Malaysia) Berhad (AMB).

The project aimed to educate and increase awareness among student athletes on the importance of sports nutrition through education talk, balanced set meal serving, posters and digital portal information sharing.

The ultimate goal of the project is to contribute to the well-being of student athletes in achieving “VICTORY”.

 

Witnessed by VIPs from MOE, management team from BJSS and AMB

Group photo with the teachers and student athletes who participated in the health talk

Sports nutrition information sharing among nutritionists and student athletes

Student athletes queuing for complete balanced set lunch

Student athletes queuing for complete balanced set lunch

Student athletes excitedly enjoyed the nutritious balanced set lunch

Student athletes excitedly enjoyed the nutritious balanced set lunch

Information portal in school cafeteria

Informative Sports Nutrition education talks by nutritionist

Informative Sports Nutrition education talks by nutritionist