About Sports Nutrition
The Ajinomoto Group continues to contribute to the development of sports nutrition in Japan since 2003 through Victory Project®. Victory Project® supports activities by providing guidance on sport nutrition and amino acid conditioning for top athletes at international tournaments. The Ajinomoto Group expands this initiative to other ASEAN countries through the ASEAN Victory Project®, which involves Ajinomoto (Malaysia) Berhad.
The Ajinomoto Group continues with the efforts to promote healthy living through products innovation and diversification for more than a century. For example, amino VITAL™, a branched-chain amino acids product and it is the only jelly drink with amino acids in Malaysia.
It is the Ajinomoto Group’s initiative to provide health support through our speciality in Amino Science and to build a healthier society by helping people to eat well.
In the Ajinomoto Group, Ajinomoto (Malaysia) Berhad expands its support in sports nutrition, to further contribute to the advances in “food” and “health” for the general public as well as for local athletes in the near future.
In Malaysia, the “Sports Nutrition Awareness Project” was introduced in collaboration with the Ministry of Education (MOE), Bukit Jalil Sports School (BJSS) and Ajinomoto (Malaysia) Berhad (AMB).
The project aimed to educate and increase awareness among student athletes on the importance of sports nutrition through education talk, balanced set meal serving, posters and digital portal information sharing.
The ultimate goal of the project is to contribute to the well-being of student athletes in achieving “VICTORY”.