Promoting Healthy Living Through “Campur, Campur, Siap!” Campaign

KUALA LUMPUR, 5 October 2018 – According to the National Health and Morbidity Survey (NHMS) 2017, 23 in 25 adolescents in Malaysia ate inadequate vegetables daily. This is highly due to Malaysians inappropriate eating habits which do not place high importance on vegetables intake.

Adhere to *The Ajinomoto Group Creating Shared Value (ASV) towards addressing social needs, “CAMPUR, CAMPUR, SIAP!” campaign launched by Ajinomoto (Malaysia) Berhad (AMB), aims to inculcate the habit of consuming more vegetables among Malaysians for better health through balanced diet.

The 3-month campaign is held from August until October 2018. During the campaign, simple, fast, nutritious and delicious vegie recipe namely “Sayur Labu Campur” is shared especially with young housewives in order for them to prepare healthy food for their family. “Sayur Labu Campur” is a creative vegie recipe consisting of different vegetables including broccoli, cauliflower and our special add-on pumpkin with chicken. All of these vegetables are rich in nutrients, particularly pumpkin that is high in fibre (good for digestive system) and beta-carotene (good for immune system). This recipe is suitable for busy housewives as it is so easy and convenient to prepare.

Other than the recipe sharing session, housewives had the opportunity to experience cooking demonstration that was conducted by popular Malaysian actress Yana Samsudin who demonstrated the simple process in preparing the nutritious “Sayur Labu Campur”, the key recipe for “CAMPUR, CAMPUR, SIAP!” campaign.

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